[T] UNIT I. STEREOTYPE & MEDIA
How can the media be in the way of progress
Public & Private Space
FINAL TASK I
In pairs, choose an advertising poster from the XXth century that depicts a stereotype and make a parody ad that would depict the opposite or equality between the two genders.
Add a text (200 words minimum) as well as words next to your picture or drawing to advertise for something on the picture.
Little piece of advice : A parody is meant to make people smile and/or laugh so try to be funny in the way you show it.
LESSON I. HOW MEDIA STARTED IT ALL
GRAMMAR
Either – Either est positif et signifie ‘l’un OU l’autre’.
Etant donné qu’il se réfère à une seule partie des deux éléments, il peut être suivi d’un nom singulier ou d’un nom pluriel si celui-ci est précédé de ‘of’. Dans certains cas, Either peut aussi être traduit par ‘soit’ s’il est utilisé avec ‘or’.
Examples:
Either day is a good option for us.
Either of them did it.
I like both books, I’d be happy with either.
Other use: Either you love me, or you don’t!
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Neither – Neither est négatif et signifie ‘Aucun’.
Il fonctionne de la même façon qu’Either mais de manière negative. Il peut aussi signifier ‘ni l’un ni l’autre’ s’il est utilisé avec ‘nor’
Examples:
Neither came to my party.
I think neither of those coats fits me
Which game do you want? Neither of them.
Other use: It is neither raining nor snowing / She is neither tall nor short
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Both - Both signifie ‘l’un ET l’autre’.
Il est suivi d’un nom commun au pluriel et peut être suivi de ‘of’ et même d’un article.
Exemples:
Both gardens are amazing.
Both the gardens are sumptuous.
Both of the gardens look horrific.
Answer the following questions after having watched the videos.
Question I. Introduce the documents.
Question II. What are the depicted stereotypes in those ads?
Question III. Why do you think those ads could not be shown on TV nowadays?
Question IV. How could you make the situation fairer?
LESSON 2. HISTORY'S A NO WOMAN'S LAND
Who was she?
She was nicknamed the Godmother of Rock’n’Roll and lived from 1915 to 1973
Why was she forgotten?
Being black and a woman, it was hard to be remembered in a very divided America.
In 2018 she was introduced in the Rock’n’Roll of Fame as an early influence finally deserving her place next to giant names
Why was she famous?
She was the first one to mix Gospel and Electric Guitar. She was the “the original soul sister” and influenced many Rhythm’n’Blues and Rock’n’Roll artists like Chuck Berry, Johnny Cash, Elvis Presle, Bob Dylan or even Eric Clapton.
She was the first to use heavy distortion and opened the way to electric blues
The Matilda Effect
Who was she?
Matilda Joslyn Gage (1826 – 1898) was an American feminist, abolitionist and writer and was the first to describe what is known today as the Matilda Effect
Why does it happen?
Science is thought to be a man’s world and media contributed to this either by not publishing anything on female scientists, prioritising male names or simply by calling scientists ‘Men of Science’
What is it?
Inspired by the Matthieu Effect (the fact that if two scientists make the same discovery, the one with the most prestigious background would get credit for it), it presents the same principle, the fact that women are systematically erased from science history and replaced with a male counterpart (associate, fellow scientist…)
Trota of Salerno was an Italian medical practitioner who wrote several books under different names. These books were then rearranged in the XVIth century and given a male name, erasing her completely
Alice Ball (1892 – 1916) was an American Chemist, first woman and African-American person to get a degree from Hawaii’s university. She discovered a cure against leprosis. She unfortunately died before her work was published and all credit was given to the university’s director at the time, Arthur L. Dean.
Lise Meitner (1878-1968) was an Austrian physicist who was denied a Nobel Prize 49 times. She contributed to theories on Nuclear Fission with her nephew Otto Frisch. He received the Nobel Prize for the same reason in 1944.
Rosalind Franklin (1920-1958) was a British geneticist who discovered the structure of DNA. Her work was given against her will by her partner (who saw in her a mere assistant) to other researchers who could determine the spiral shape of DNA.
LESSON 3. AD-MAKING
GRAMMAR
All posters are taken from the Pinterest platform
HOW TO PROMOTE A PRODUCT
01 - Adjectives
Use interesting and original adjectives to show how incredible your product is
02 - Convince
Say what the people need/want (know your audience) but be honest!
03 - Promote
Tell a story about your product and try to brand it as well as possible (give it a name!)
04 - Commit
Make a promise that you can keep and dare to take risks!
GRAMMAR
How to make questions:
Who are you? / Where is the nearest bakery? / When do you come back from work? / What do you want to eat tonight? / Why are you here ? / Are you okay ? / Do you like your bedroom? / How far is it ? / How long do you want to stay ? / Which of these pictures do you like best? / What is your favourite animal in the whole world?
What do these questions have in common syntactically?